IRVINE, CA – [March 4, 2025] – ikaun, the leading AI-powered knowledge management and proposal automation platform for law firms, today announced the launch of "The State of Proposal Generation and Business Development in Law Firms", an industry-wide survey aimed at uncovering the challenges, trends, and opportunities shaping proposal generation and business development in the legal sector.
Law firm professionals in marketing, business development, and proposal management are encouraged to participate. The survey will remain open until March 28th, and all participants will receive early access to the final report with exclusive insights on best practices and emerging trends.
To take the survey, go here. (Password ikaun)
While law firms have historically operated in relationship-driven selection environments, increasing competition and structured selection processes are reshaping the landscape. The findings from this survey will help firms benchmark their proposal efficiency, automation adoption, and win rates against industry peers. ikaun will compile the results into a thought leadership report, providing firms with actionable insights to improve business development effectiveness and proposal success rates.
"Winning legal work today requires more than strong relationships—it requires structured, data-driven responses that align with client selection criteria," said Jason Noble, Chief of Product at ikaun. "This survey will provide critical insights into how firms are modernizing their proposal generation processes and where gaps remain. Our goal is to help firms understand how they can leverage technology to streamline business development, enhance their competitive position and significantly improve win rates."
The survey will explore:
- Current Proposal Generation Methods – How law firms create and manage proposals.
- Challenges & Barriers – The biggest obstacles to creating effective, winning proposals.
- Technology & Automation – The role of AI and automation in streamlining proposal generation.
- Business Development Alignment – How firms align marketing, BD, and attorneys to win new business.
- Future Trends – How firms are preparing for increasing client expectations and procurement-led selection.
About ikaun
ikaun is the AI-powered business development and proposal generation platform built for law firms. Effortlessly generate winning RFP responses and credentialing documents using powerful AI co-authoring — all while ensuring consistency, accuracy, and brand compliance. Stop searching for information. Start closing more deals. For more information, visit www.ikaun.com.
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